Lean Product Management
The fastest path from concept
to product-market fit


Axzo Digital provides a full range of consulting services for digital media and technology companies looking to develop innovative products, pursue new business opportunities and accelerate growth.

Business Strategy

We help our clients make complex strategic decisions to enter new markets, select advanced digital media technologies and evaluate the industry landscape.

Product Management

Hands-on product management for full product lifecycle based on lean startup methodology, resulting in product-market fit.

Software Development

Axzo Digital partners with specialized software development agencies to deliver custom mobile, web and cloud solutions.

Executive Coaching

We provide executive coaching to company founders and executives to help build high-performance teams and create a culture of innovation.


Who we are

Axzo Digital is a product management and development consulting firm. We provide a full range of services for digital media and technology companies looking to develop innovative products, pursue new business opportunities and accelerate growth.

Our consultants have over two decades’ experience in video distribution, analytics and monetization. We work closely with executive teams at startups and established companies to help them achieve strategic business objectives by designing, developing and launching new products.

How we can help

We can complement your internal team with a high-performance team that can quickly iterate through the early stages of product development.

Lean startup methodology

Market/competitive analysis

Product concept

Customer development

User experience (UX)

Rapid prototyping

Agile software development

Minimum viable product (MVP)

Product launch

Go-to-market (GTM)

Team building


Business Strategy Product Management Digital Media Analytics Big Data Machine Learning Content Discovery Monetization Security Content Protection Digital Rights Management

Live Sports Online Video

Early stage product definition and prototype

Internet Video Multicast

Turning technology into product

Content Protection for Cable Content

Migrating business to the cloud

Digital Health Platform

Incubate business from idea to launch


Florian Pestoni

Principal Consultant

As a seasoned Internet professional and entrepreneur, Florian Pestoni has led teams in all aspects of the product lifecycle from early concept to maturity. He has conceived of, launched and managed innovative products in the online video and technology space for almost 20 years.

With a proven track record in product management a solid technical background with over 30 patents; international work experience; strong academic credentials, including an MBA from UC Berkeley and MSEE; and experience from early stage startups to large public companies, Florian has the expertise and experience to help companies introduce new digital media products.

Proven product leader with deep expertise in Internet video products reaching hundreds of millions of consumers worldwide and driving effective monetization

  • defined product strategy and led execution for premium content cloud-based platform including content protection, analytics, ad/subscription-based monetization and data-driven optimization
  • led Flash video team at Adobe, reaching over a billion consumers with outstanding user experience and interactivity across desktop, mobile and connected TV devices
  • developed and drove adoption of key content protection and monetization solution endorsed by major movie studios, content retailers, telco/cable operators and CE manufacturers
  • owned consumer experience products at Ooyala, a video-as-a-service platform, reaching over 200 million monthly unique users, serving hundreds of video publishers and media companies

Passionate and creative innovator recognized by customers, partners and team as a leader who consistently pushes the envelope and achieves outstanding results

  • proven ability to partner effectively with engineering leadership, marketing, business development and sales to drive strategy and execution of multiple product lines
  • expert in advanced technologies with strong technical background; inventor with over 30 patents, recipient of multiple technical innovation awards
  • pioneer in data-driven content discovery, personalization and revenue optimization
  • accomplished public speaker, trade show demo and presentation experience, panel moderator

Experience building outstanding product teams, leading agile product development process from concept phase through adoption

  • led world-class teams, hiring, inspiring, mentoring and promoting top tier product managers, UX/interaction designers, graphic designers and prototypers, leading the work of +40 engineers
  • experience working with local and remote development teams in agile model, creating PRDs, MRDs, user stories, acceptance criteria, and prioritizing backlog across multiple products

Entrepreneur with strong connections in the technology and content industries

  • founded social content discovery company, raised seed investment, worked with top startup legal firm (WSGR), built prototype/beta version, raised investment
  • advisor to early and late stage startups, assisting in product strategy, business development



Axzo Digital, LLC

650 Castro St, 120-507,

Mountain View, CA 94041



+1 650 396 9635

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